FRACTIONAL CRO & GTM CONSULTANT · LONDON

Your product works.
Now let's build the
sales engine to match.

I work with Founders and CEOs at tech startups to design, build and run go-to-market functions. Your sales team wins and you win back time.

LET'S TALK

CONSULTING PROJECTS DELIVERED

800+

DAYS OF CONSULTING EXPERIENCE

ADVISORY BOARD ROLES

15+

YEARS LEADING SAAS

SALES TEAMS

"An instrumental part of Syft's success. Incredibly valuable.

Patrick's expertise ensured we were set up for scaling."

Novo Abakare, Co-Founder, Syft

Acquired by Indeed.com

THE SITUATION

Opportunities often come disguised as challenges.

You know AI can help sales, but what should your next move be?

ACTION: Audit sales motions to assess where AI can have the most impact and implement quick wins now.

Your go-to-market messaging isn't landing consistently.

ACTION: Sharpen your value proposition, focus your ICP, and train your sales & marketing teams to speak the language of your buying personas.

Deals are stalling without explanation and pricing is under pressure.

ACTION: Develop a controlled sales workflow where value is maximised by a confident and disciplined sales team.

Competing priorities mean you have less time to support sales.

ACTION: Bring in professional, fractional sales leadership to run your GTM teams with proven processes and practical coaching.

WHAT I DO

3 ways to engage.

GTM Consultant

Defined projects with clear deliverables. I audit what's broken, design what's needed, and deliver solutions that work.

AI in GTM strategy
Value proposition & ICP
Sales messaging & playbooks
Team structure & compensation design
Pipeline & forecasting frameworks

Get in touch

Fractional CRO

Senior sales leadership on a part-time basis. I become your Head of Sales or CRO — embedded, accountable, and focused on results.

Own the revenue strategy
Lead and coach the team directly
Manage the pipeline and forecast
Keep you fully briefed and as involved as desired

Discuss rates

Sales & Leadership Coaching

For founders, sales managers stepping up, or sales teams needing support. Structured, honest, best-practice sales coaching.

1-to-1 sales leadership programme
Enterprise sales coaching
Deal support and account plan reviews
Retained ad-hoc advice

Learn more

CLIENT PROJECTS

30 engagements. One consistent outcome.

Client website

Horsefly Analytics - Global workforce insights.

PE owned. 30 employees.

Brief: Full audit, design, and build of the value proposition, ICP, messaging, team structure, sales materials, and pricing.

Solution: 3 days per week for 5 months, delivering full GTM strategy, sales operations, hands-on leadership, and coaching.

Subsequently hired as the full-time CRO.

Client website

Code First Girls - Edtech meets recruitment.

Series A. 50 employees.

Brief: Guide the CEO and Team Leader in designing and implementing a new sales team, GTM messaging, and growth plan. Run the outbound sales engine.

Solution: 15 month engagement. 3 days per week for 3 months strategic consultancy, followed by 12 months recruiting, leading, and coaching the team and team leader.

Client website

Syft - Recruitment marketplace.

Series A. 70 employees.

Brief: Translate business goals into a sales strategy that secures the Series A investment. Build a repeatable sales process, scale the team, and provide hands-on sales leadership.

Solution: 3 days per week for 7 months. Strategy, operations, enablement and leadership.

Successful exit to Indeed.com

Client website

Perlego - EdTech for Universities.

Series B. 120 employees.

Brief: GTM audit and leadership coaching over 4 months, providing strategic clarity and senior support for the sales leadership team.

Solution: 1 day per week for 4 months. Audit sales practices to deliver a GTM Report and recommendations, combined with coaching the Sales Leader.

Client website

DueDil - Business intelligence.

Series C. 100 employees.

Brief: Lead and develop the enterprise new business team and inside sales team. Re-design territories and workflows, coaching the team to success.

Solution: 3 days per week for 3 months, consisting of a team restructure and hands-on leadership.

Client #25 - Recruitment marketplace.

Brief: Founder workshops to define value proposition and ICP.

Client #24 - Brand analytics platform.

Brief: SaaS sales audit and GTM implementation plan.

Client #23 - AI sales automation.

Brief: Support market research and product design.

Client website

The Dots - Creative community.

Series A. 25 employees.

Brief: Advise the Founder on sales strategy and sales operations. Transition from founder-led sales, building and leading the sales team.

Solution: 24 month engagement of 1-4 days per week. Business planning, GTM design, and sales collateral, followed by building, coaching, and hands-on leadership of the team.

Snap-it - On demand deliveries.

Seed. 25 employees.

Brief: Support the Founder and CRO in designing and optimizing the sales team's structure and focus.

Solution: Ad-hoc advice on GTM decisions and sales leadership best-practices over 3 months.

Snap HR - Recruitment marketplace.

Seed. 20 employees.

Brief: Evaluate GTM processes, redesigning the team structure, workflow and compensation. Build sales competencies, team confidence, and support with weekly coaching.

Solution: 1-2 days per week for 3 months, delivering an initial team restructure and GTM plan, followed by sales enablement and team leadership.

Client website

PeopleHawk - Career development platform.

Bootstrapped. 5 employees.

Brief: Two engagements. Firstly, with the Founder, to co-create a platform from scratch, outsourcing the technical development. Secondly, prepare a GTM strategy and financial projections in support of investment planning. Lead the £0-1M GTM plan.

Solution: 3.5 year engagement in total. Project support for product design phase, plus 18 months of 1-4 days per week leading sales.

Client website

Benivo - Global mobility platform.

Post-series A. 95 employees.

Brief: Support the CRO by leading the sales development team, enhancing processes and messaging/positioning of the proposition. Provide 1-to-1 coaching to the SDR team.

Solution: 1.5 days per week for 3 months sales enablement.

Motivii - Employee engagement.

Seed. 10 employees.

Brief: Advise on the go-to-market strategy. Build a repeatable sales process and provide practical, hands-on support for the sales leadership.

Solution: 1-2 days per week for 3 months, covering strategy, operations, enablement and leadership.

Client website

YunoJuno - Freelancer marketplace.

Angel. 55 employees.

Brief: Full-time leadership role. Translate growth targets into sales initiatives and OKRs, redefining roles, territories and workflows. Scale the sales team to 12.

Solution: Strategy, operations, enablement and leadership.

ABOUT ME

Patrick Traynor
Fractional CRO & GTM Consultant

I've helped 30 startups navigate challenges along the $0 to $20M ARR journey. As a sales leader, board advisor, GTM consultant, and fractional CRO, I've built the frameworks that make that journey repeatable and deployed them at every stage from pre-seed to Series C.

Since founding Silicon Growth in 2015, I've enabled multiple businesses to move beyond founder-led sales and helped scale-ups fix the GTM problems that growth exposes.

The results speak for themselves: nearly half my clients came via recommendations from previous work, offered me a permanent role, or actually hired me as their VP or CRO.

My track record goes back further too. I was LinkedIn's first sales hire outside the US, building and leading teams selling across EMEA as the business scaled to $1.7B ARR. And as early as 1998 I led sales at an e-Learning startup that grew from 7 to 170 employees. Startups and scale-ups have been my world for over 25 years.

If you're ready to build a revenue function that matches the quality of your product, let's talk.

Message me on LinkedIn

SalesGrowth2018_speaking3a-removebg-prev

My career Driving Change

Driving change has been a central theme in the sales propositions I've led.

e-Learning, big data, social media, the gig economy and customer analytics.
I've been a startup's first salesperson, manager or VP on 11 occasions.
I led high-growth, tech sales teams, selling new products into new markets.

This experience is invaluable for startups.

25+ sales engagements completed
6 times an Advisory Board member or lead sales advisor for investment.

Driving Change

"Patrick is a joy to work with; a great and inspiring sales leader, he completely transformed how my team approaches sales. The outcome has been great - we're closing more deals than ever before and are breaking records each month!"

Raoul Tawadey, CEO, Snap.hr

My story Scaling LinkedIn

I was LinkedIn's 1st salesperson outside the US, pioneering sales of their Talent Solutions platform and leading EMEA's most successful enterprise new business team through many consecutive years of over-achievement.

LinkedIn looks simple now, but for years selling a new product, in a new market, that required buyers to change, meant solving numerous sales challenges in ways that could scale rapidly.

Scaling LinkedIn

"I worked with Patrick for 6 years. He is both a gifted sales leader and a deep thinker about key business drivers such as how to use data to help clients as well as to make client service professionals more productive and able to scale. He played a key role in the growth of LinkedIn in EMEA from a true start-up to a major force in recruitment."

Ariel Eckstein, MD LinkedIn EMEA

My lessons Solving Challenges

Experience has shown me that sales success comes bigger and faster when you solve the bottlenecks, focus resources and empower the team.

That means I organise data, design workflows, leverage cross-functional teams, align behaviour, and inspire teams towards a common goal.

All within the time frame you need, because there is no Q5.

Solving Challenges

"Patrick has been an instrumental part of Syft's success. For a fast growing start-up, Patrick proved to be incredibly valuable to us, not only his expertise in ensuring we were setting our processes up correctly for scaling but also in his mentorship of our sales team."

Novo Abakare, Co-Founder Syft

There is no Q5

Everyone knows...

"If you fail to plan, you plan to fail."

And everyone in sales knows...

"There is no Q5."

Let SiliconGrowth design a plan that beats your goals - on time!

Your product works. Now let's build the sales engine to match.

Opportunities often come disguised as challenges.

You know AI can help sales, but what should your next move be?

Your go-to-market messaging isn't landing consistently.

Deals are stalling without explanation and pricing is under pressure.

Competing priorities mean you have less time to support sales.

3 ways to engage.

GTM Consultant

Fractional CRO

Sales & Leadership Coaching

30 engagements. One consistent outcome.

My career Driving Change

Driving Change

My story Scaling LinkedIn

Scaling LinkedIn

My lessons Solving Challenges

Solving Challenges

There is no Q5

Your product works.
Now let's build the
sales engine to match.